« It’s hard being a kid ! »

We often hear this expression in coming-of-age stories, and it has never been truer than it is today. The fashion industry and its unattainable beauty standards is not only having a negative impact on us, but on our children as well. Kids as young as five are becoming more aware and more critical of their looks, and it is proving increasingly difficult for them to accept themselves as they are.

That is why the creators of the popular The FASHION HERO online movement, and producers of THE FASHION HERO entertainment series, are bringing you:

What is it?

Just like in the original series, kids and teens in all shapes, sizes and ethnicities can join this life-changing movement by signing up online and getting a chance to become the face of a brand.

As participants on the show, they will be trained for real work in the fashion industry, and they’ll learn that to be camera-ready, the most important thing they have to do is let their inner beauty shine through. By doing so, they will show the world that all kids and teens are beautiful just the way they are, and that what really matters is on the inside.

A new generation

This series is not just about bringing a new generation of young models to the stage; it’s about creating role models that will inspire every child and every teen having trouble accepting and loving themselves. It’s about shaping these young models into ambassadors who stand against bullying, against unhealthy eating habits, and against the harmful images of perfection that are present everywhere we look.